Jim Ward

Creative Director

A graduate of Napier University’s Industrial Design course in the late 80’s, Jim’s design career began in the technological hub of Cambridge Science Park. Along the way he has have worked with numerous business, big and small across some of the best known brands out there, Tomme Tippee, Boots, Bang & Olufsen, Hasbro, NCR, Mothercare, SKF, Flymo and Bosch to name a few.
His design aspirations coalesced in the formation of i4 Product Design in 2003 where he is Creative Director. With wide experience of developing products from their inception through to delivery of the manufactured item, the process from concept to product continues to fascinate and inspire, providing the motivation for everything he does.

What is your approach to design?
I tend to take a logical approach, analyze the often contradictory demands of the product requirements, break the problem down into smaller chunks and help visualize potential combinations and options. I never underestimate the power of a sketch pad and pen.

What are your three favourite designed products?
To see the recently restored Flying Scotsman in full steam, embodiment of purpose and elegance. Nigel Gresley really nailed the design of that locomotive.
Not strictly a product, but Gaudi’s Sagrada Família never fails to impress and inspire when in Barcelona. It’s so complex.
And when it comes to cars? If asked, probably the Ferrari 250 GTO.

What interests you?
Aside from the demands of the business, I enjoy family life and am also a keen mountain biker, helping support the growth of the sport in the area and running a local kid’s bike club in my adopted home town of Peebles.

What product could you not live without?
For me it’s all about bikes, any bike really.

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