Howard Jones

Product Designer

In his role at i4, Howard's skills centre around ID and 3D Design with a strong emphasis on fine-tuning and simplifying components where possible. His design abilities have clocked up nearly 20 years’ experience ranging from the initial product concepts through to the final supply and delivery. He has design experience within several areas and industries, including Visitor Centres, Interactives, Retail and POS; covering both 2D and 3D requirements.

What is your approach to design?
Keep it simple and clean to both make and use.

What are your three favourite designed products?
Swiss Railways Clock – A beautiful demonstration of design that is paired-back to the minimum. Its simple, clear and totally fit-for-purpose. Simple geometric shapes and the classic triple colour palette all combine to create a satisfying and yet individual method of telling the time.
Citroen DS phase 2 – I’ve loved the shape of these cars since I first saw one aged 3 or 4 years old and was one of the first things I remember drawing! I actually prefer Robert Opron’s facelift of the original Bertoni genius, particularly a ’68 model with the early dash… 
Rotring 600 pencil – I love its brutally simple form and lovely “click” it makes when the cap is pressed. It also is nice and heavy, yet with a great balance.

What interests you?
Outdoor life, particularly mountain biking.

What product could you not live without?
A bike (preferably one of my mountain bikes), but if a singular product category put me down for self-powered wheeled vehicle 

 

 

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